In 2015, airlines have issued 2.3 million ADMs transactions for a value of US $ 579 million, incurring an estimated industry cost of US $ 150 million to manage the ADM process. Source: IATA https://www.iata.org/whatwedo/airline-distribution/Pages/adm.aspx extracted 17th October 2019

Rassure is now demonstrating that this is just the visible part of the iceberg. Undetected until now is leakage that could be several times this number, potentially about up to US$5B p.a. globally when direct sales is also included.

Source: https://youtu.be/xMYszGTG_8s

Rassure has secured a $500,000 funding from the Australian Government  under the Accelerating Commercialisation element of the Entrepreneurs’ Programme. The Rassure team is pleased that we have been successful after undergoing a rigorous assessment process. This is continued validation of the technology that Rassure is developing which is a revolutionary break from current approaches to airline revenue auditing. The grant will play a critical role in helping Rassure enter the global aviation services market.

In September 2016, Rassure has been accepted as an IATA Strategic Partner.  This is a recognition of the contribution that Rassure is able to make.  In addition, Rassure intends to use this new relationship to enhance our service offerings.  The recent IATA World Financial Symposium 2016 in Singapore was the perfect platform to launch this new relationship.

As airlines improve their ability to identify potential lost revenue (RI) and actual lost revenue (Sales Audit), they are increasingly becoming aware of the grey area between the two, where undetected leakage may be occurring. Not surprisingly, this is a highly complex area. We will be sharing case studies that indicate the potential magnitude of this leakage and the use of our RAX001 technology to discover this hidden leakage and deliver significant lost profit back to the airline.