Philippine Airlines & Rassure Trailblazer Partnership

Sydney 2nd May 2023


Philippine Airlines (PAL), one of Asia’s leading carriers and industry pioneers in innovation, and Rassure, a provider of technological solutions spanning the entire passenger journey, announced an agreement that enables PAL to enhance business efficiency through improved revenue leakage detection and revenue recovery.


Rassure, a well-known Sydney-based revenue rescue service provider utilizing Big Data and AI/ML Processing, was selected by Philippine Airlines for the task of modernizing the airline’s automated sales audit & BIDT [Billing Information Data Tapes] processes to help achieve 100% accuracy.


The partnership will enable PAL to discover more revenues, enhance processes and innovate revenue analysis, allowing for faster turnaround times and improve revenue recovery. An example of a smarter partnership, Rassure’s latest-generation audit tool will produce customized reports that will help PAL make informed strategic business decisions.


“I have had a great relationship with Philippine Airlines for a long time and they are always keen to improve efficiency.  This trailblazing airline looks forward to digitising its processes and revamping its profitability,” said Mr. Vikram Joshi, Vice President and Head of Sales from Rassure. “Rassure is honoured to partner with Philippine Airlines and together conquer business improvement Initiatives.”


“Philippine Airlines is embarking on digital transformation for a future of innovation and growth.  Rather than a mere sales audit provider, we look for a strategic partner with innovative technology that enables us to make sound strategic business decisions. We look forward to Rassure’s RAX® platform making a real difference in revenue leakage detection to improve revenue recovery,” added Mr. Marlo Tagle, Vice President for Accounting & Financial Reporting at Philippine Airlines.


About Rassure

Rassure is a company based out of Sydney. Rassure is a world of innovation, automation and paradigm shift. Our goal is to deliver actionable insights to airline executives to help improve the bottom line. From Agent Debit Memos claiming revenue shortfalls to recommendations on distribution, fares and surcharges, Rassure is building an offering that spans the entire passenger journey. Utilizing Big Data, AI/Machine Learning and Natural Language Processing harnessed to grow incrementally smarter with experience, RAX ® offers value and performance never seen before. For more information, please visit


About Philippine Airlines

Philippine Airlines (PAL) is the Philippines’ flag carrier and only full-service network airline. PAL was the first commercial airline in Asia and celebrated its 82nd anniversary in March 2023. PAL’s fleet of Boeing 777, Airbus A350/A330/A320/A321, and De Havilland DHC-8-400 Next Generation aircraft operate out of hubs in Manila, Cebu, Clark and Davao to 32 destinations in the Philippines and 39 destinations in Asia, North America, Australia, and the Middle East. In addition to flying passengers on regular scheduled services and extending its hallmark heartwarming and gracious Filipino service, PAL also carries air cargo shipments and undertakes charter flights to boost Philippine tourism, support the economy and serve the travel needs of overseas Filipinos.



RASSURE – PRESS CONTACT: Patricia Mendonça –  

Philippine Airlines – PRESS CONTACT: Josen Perez de Tagle –